Vail Ski Resorts Goes High Tech for High Touch Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Vail Ski Resorts Goes High Tech for High Touch Case Solution

1. Statistical Analytical system (SAS)

The resort has implemented SAS software for Customer Intelligence programming. The information of the customers was previously gathered and stored in various random systems. Presently, the information is incorporated in a single database that incorporates all client purposes of contact, permitting a complete picture of client tendencies and preferences to change.

SAS perceptive analytics will encourage Vail Resorts to distinguish visitors’ inspirations and foresee customers’wants, while customer division model recognizes productive sections to which they may be guided.

2. Management Information Systems (MIS):

This framework assists supervisors in making reports on the company's performance, to help screen the company and anticipate future performance. It is ordinarily not exceptionally adaptable framework with the people having minimal systematic ability. In Vail Ski Resorts, MIS offers skiers the prizes for shifting to an alternate. (Beal, 2016)

This is due to the resort’s trust that this will diminish the general population and that all will queue in the same lift. They trust that the lines of every lift can be kept shorter so the waiting time of the customers can be reduced.

The other advantage that MIS conveyed to Vail Ski Resort is to help them identify, which spot is the well-known and the one which most skiers like to visit. On the other hand, they will also attempt to enhance those spots that are not generally visited by the skiers.

In short, it would help the company to make immediate decision for offering the rewards that will keep the queue shorter and to improve those places whose demand is more for visiting.

3. Executive Support system: (ESS)

It is used in computerized capacity that will change any problem raised and it uses portal for content presentation with web interface and digital dashboard. (ESS, 2016). Based on this case, ESS would help the company in marketing campaigns in order to attract the customers and to make highest returns from them.

Moreover, it would also help to determine the lift for resort needed to upgrade and the one used by the customers frequently. In this way, the resort can increase more features such as fast speed for more enjoyment of the customers.

Along with this, it would make the organization more systematic and effective in offering valuable services to customers. Lastly, it would make the managers aware in investing in the projects that would provide higher return.

4. Transactionprocessing system (TPS)

It gathers major information, for example, the quantity of skiers using every lift; number of meals sold at every nourishment outlet; number of vertical feet every skier skies every day, and the race time of every skier in the EpicMix Racing program.

Basically, it is an instructive plan for gathering, hoarding, recovery and change of exchanges made by the company. (TPS)

Based on Vail Ski Resort, it used this framework to gather the fundamental information of the clients. For instance, the clients’ experience on skiing as well as their visiting times to Vail Ski Resorts.

Along with this, the quantity of skiers that used every lift, the quantity of the rental ski gear, the quantity of clients who purchased dinners and suppers sold in the nourishment outlet and the race time of every skiers in the EpicMix Racing program.

5. Business Support system (BSS):

It helps the managers to comprehend which ski lifts are being utilized regularly, therefore support timetables can be appropriately balanced through which clients could utilize to get extraordinary benefits,and would tend to visit again and to identify which civilities are operated frequently and those not utilized in particular.

It helps in decision making process. Moreover, it is a computer based application that supports operations and planning by organizing and analyzing the business data...................

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