Vaatsalya created no-frills, low price model of healthcare solutions for medical needs in urban and rural India. In India, 80% of health facilities are located in urban areas, although about 70% of the population lives in villages and small towns. Vaatsalya bridge this gap by creating a viable business model, making quality health care available at affordable prices. Explicit goal is to provide business Vaatsalya primary and secondary health care in rural and suburban areas. It aims to become a leading provider of low-cost but high quality medical services in the country through the expansion of its network. "Hide
Mukherjee on Sourav, PD Jose Source: Indian Institute of Management, Bangalore 13 pages. Publication Date: 01 December 2010. Prod. #: IMB327-PDF-ENG
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