V cola is a six-party exercise that simulates a beverage company that's establishing a brand new product and also a dialogue between a boutique advertising agency.
Each of the six parties has different incentives and data, which contributes to a complex, realistic simulation about service issues, misaligned incentives, and the (mis)use of contingent contracts.
V-Cola General Instructions Case Study Solution
PUBLICATION DATE: March 22, 2012 PRODUCT #: 912043-PDF-ENG
This is just an excerpt. This case is about COMMUNICATION
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