This is advice for one of the six roles to be applied in the V Cola negotiation exercise. Please look at V-Cola General Instructions (912043) and Teaching note (912042) for complete information.
PUBLICATION DATE: March 27, 2012 PRODUCT #: 912044-HCB-ENG
V-Cola Confidential Instructions for Cash Adman Case Study Solution
This is just an excerpt. This case is about COMMUNICATION