UTV and Disney: A Strategic Alliance (A) Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

The case describes the predicament faced by the senior vice-president of business development and strategy when determining in 2006 whether UTV Software Communications Ltd. (UTV) should go ahead with a joint venture with Walt Disney Company (Disney) even if it meant selling Hungama TV, the leading children's channel in India, to Disney. UTV was one of the large media companies in India and had diversified interests, including pictures, TV content, animation and new media content. Although UTV had opened operations in the USA, the Uk and other nations two years before, its international presence was limited. The CEO of UTV desired UTV's company to Rs10 billion by 2010 and to increase from Rs2 billion to Rs5 billion by 2008. This seemed not impossible if UTV went ahead with a strategic alliance with Disney. UTV anticipated an alliance with Disney in India would help it raise its business in all other verticals worldwide. On the other hand, Disney, a big multinational, had several records of acquisition.

The vice president of UTV was concerned that Disney's interest in a strategic alliance could be part of a long-term strategy to acquire the business and benefit from its business that is profitable. Since UTV had created itself in the Indian media industry over the last 15 years, it could collaborate with distinct companies through its various verticals, thus reducing the danger of losing its identity.

UTV and Disney A Strategic Alliance (A) Case Study Solution

PUBLICATION DATE: September 21, 2010 PRODUCT #: 910M43-HCB-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE