How can a company that supplies to respond to natural disasters and humanitarian agencies to better handle internally unpredictable and highly volatile demand for its products? Utilis is a French provider of rapidly deployable high-end tent solutions for civil and military purposes (such as camps and field hospitals). In 13 years, it has evolved from a garage start a business in a successful firm global reach and reputation. In 2010, its founder and chief executive officer of Philip Pr east to decide the product and marketing strategy for the next phase of development allows the company to remain competitive in terms of price and best products. If they outsource some of their production to Eastern Europe? Sell their products to new customers, as non-governmental organizations? Diversification into new product areas asylum? To date, their small size and agility allow companies thrive - but they will be a better market penetration of natural disasters and emergency situations (when contracts were smaller and the ups and downs of demand is greater) to continue to be consistent with their business model «? Hide
by Herman Leonard B, Daniela Beyersdorfer, Simon Harrow Source: Harvard Business School 21 pages. Publication Date: February 28, 2011. Prod. #: 311096-PDF-ENG
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