USA Today is a national newspaper trying to achieve profitability. This case focuses on the use of management control systems in order to identify new opportunities and develop new strategies. Interactive system used by top managers - a package on Friday - is described and illustrated in the exhibit. Top managers use the system to focus on the critical organizational uncertainty in business. Provides examples of how the new exit strategy from the dialogue that creates an interactive control system. "Hide
by Robert L. Simons, Hilary A. Weston Source: Harvard Business School 18 pages. Publication Date: January 3, 1991. Prod. #: 191004-PDF-ENG
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