When U.S. network sold its films and television assets, the company was renamed USA Interactive. Sales represent a significant shift in the asset base of the company and strategy. Some believed that the sale of media assets USA Networks, an end, at least entrepreneur Barry Diller, the vision of interaction between entertainment and e-commerce assets - synergy that eludes AOL Time Warner and others. What would U.S. goals and strategy will be interactive now that its assets were sold to entertainment, and what needs to happen for the company to achieve these goals? "Hide
by Robert A. Burgelman, Philip Meza Source: Stanford Graduate School of Business 25 pages. Publication Date: October 27, 2002. Prod. #: SM90C-PDF-ENG
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