Describes the use of activity-based costing to manage customer relationships. Link costs and serve to the net profit earned from individual customers. "Hide
by Robert S. Kaplan 8 pages. Publication Date: April 7, 1997. Prod. #: 197094-PDF-ENG
Home >> Harvard Case Study Analysis Solutions >> Using ABC to Manage Customer Mix and Relationships
Describes the use of activity-based costing to manage customer relationships. Link costs and serve to the net profit earned from individual customers. "Hide
by Robert S. Kaplan 8 pages. Publication Date: April 7, 1997. Prod. #: 197094-PDF-ENG