The theory of Social Media is top of the agenda for numerous business executives today. Decision makers, together with advisors, try and identify ways in which companies can make profitable use of applications for example Wikipedia, the YouTube, Facebook, Second Life, and Twitter. However regardless of this interest, there seems to be very small understanding of what the term "Social Media" exactly means; this post intends to provide some clarification.
We begin by describing the notion of Social Media, and discuss how it differs from related notions such as Web 2.0 and User Created Content. Ultimately, we present 10 pieces of advice for businesses which determine to utilize Social Media.
PUBLICATION DATE: January 15, 2010 PRODUCT #: BH369-HCB-ENG
Users of the World, Unite! The Challenges and Opportunities of Social Media Case Study Solution
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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