User-Generated Content Systems at Intuit (B) Case Solution
Coletta and Morgan thought that they might take advantage of Web 2.0 and social innovations, particularly a user contribution system, to enhance the TurboTax user adventure and supply an option that might respond to most, if not all, user concerns.
Paul Coletta, a senior client experience supervisor, and Floyd Morgan, a primary software application engineer, had actually dealt with the TurboTax tax readiness item at Intuit for numerous years. They had actually constantly gravitated toward the brand-new item frame of mind and with Web 2.0 and were interested by possibilities of introducing a brand-new services or product.
After investing numerous years on TurboTax, one Coletta and Morgan were acutely knowledgeable about the functionality concerns or "discomfort points" that Intuit had actually determined after dealing with clients. "Intuit," Coletta discussed, "would gather these discomfort points and after that return and attempt to repair them however, while doing so, make something less clear or break something else." Intuit had actually tried to reword the interview screens and started numerous customer support applications, however none of these efforts fixed the bigger concern: ways to use users more understanding about the tax domain.
This is just an excerpt. This case is about Business
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