U.S. Robotics (USR) is a rapidly growing $ 80 million computer communications company with an aggressive growth target is getting $ 500 million company in 1995. It is widely used as a technological leader in its market, and is highly dependent on its ability to bring products to market faster. Much of the future success USR is based on the advantages of being in one place. However, with the growth of the company, they are faced with the prospect of becoming a multi-site organization. Business based on the company is at risk: their "single-site" operation helped them flourish and be nimble, while the other, similar companies were killed. USR managed to avoid problems in the past, is growing very opportunistic and adapt with the times. It is clear that management must consciously develop operations strategy in order to grow, and perhaps take in a manner that will prevent their flexibility in the future. "Hide
by David M. Upton Source: Harvard Business School 24 pages. Publication Date: April 20, 1992. Prod. # 692 061-PDF-ENG
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