Focuses on the problems with which the producer controls the distribution channel. U.S. Pioneer, retailers turned "dissident" and management must decide what tactics to use to stop further erosion (short-term) and what the long-term distribution channel to pursue. The software for this case available (9-588-546). "Hide
by Hirotaka Takeuchi Source: Harvard Business School 24 pages. Publication Date: 01 Oct 1978. Prod. #: 579079-PDF-ENG
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