Until 2009, USGC grew by 12% to 15% per year, and since 2009, the growth slowed to just 2% to 4% per year as a client spending slowed and customers have become much more sensitive to price. Traditional competitors such as USGC were challenged new entrants, including the major non-US companies and large commercial service providers. Many of these new entrants benefit from the scale and value of the positions, which allowed them to cut the USGC price, resulting in a loss of market share, further problems slowing market growth. "Hide
by Marty Bollinger, Timothy M. Laseter Source: Darden School of Business 7 pages. Publication Date: January 1, 2012. Prod. #: UV5194-PDF-ENG
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