UPWORK: REIMAGINING THE FUTURE OF WORK Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

UPWORK: REIMAGINING THE FUTURE OF WORK Case Solution

The analysis of the organization is critical in order to identify the strengths and opportunities that the management of the company can sustain and promote in the markets along with the weaknesses and the challenges that might threat the business interests of the organization.

The paper will identify the critical problems of the organization for the readers along with the feasible solutions for these issues and challenges.

PROBLEM STATEMENT:

“The most critical issue for the management of the company is to sustain the market share and revenues of the organization and to look for attractive growth options for the business in the market segment in terms of its revenues and market share in the industry.”

There are several supplementary issues and challenges that add up to the primary problem of the management of the company.

Successfully merging the two well performing parent companies, Elance and oDesk, is a challenge for the management of the company as they have to ensure that convenience and needs of both the clients and freelancers are addressed by the management of the new organization.

ANALYSIS:

PORTER FIVE FORCES:

THREAT OF NEW ENTRANTS:

The organization basically operates as an online freelancing entity where it facilitates both the clients and the freelancers in meeting and working with each other. The organization basically operates as a middle man or a real-estate agent in a way that it assists mostly the small business in getting their tasks or work done by temporary employees who are registered as freelancers at the website of the company.

The market segment in which the business operates is basically an online business industry that does not require any physical presence in the markets nor the significant amount of resources to do so. The online business trend is an emerging practice and trend that has increased over the time period. The growth of internet in the developing regions of the world will further reduce the barriers in entry for the organizations, which still are quite low to say the least. Due to these reasons, the threat of new entrants in the industry is quite high.

THREAT OF SUBSTITUTES:

Although the online freelance business trend is quite comprehensive and effective in terms of the benefits and technology based advantages that it provides to the corporate clients in getting their campaigns and work done however, it is essentially a young segment of the industry which has not yet matured and the major market share of the industry is still under the control of the traditional staffing companies. The traditional staffing entities are fairly old entities in the industry and represent a dominant market share of the industry and these organizations are a direct threat to the business interests of Up work. Due to this reason, the threat of substitutes is quite high in the industry.

BARGAINING POWER OF CUSTOMERS:

The customers of the organization are small, medium and large scale corporations. These organizations post jobs on the website of the company, which are then viewed by the members of the website and proposals are submitted to the job post of the company. These organizations have a vast pool of freelancers to analyze and short list from and as a result,this increases their bargaining power as the freelancers are competing with each other to get the job available at the company. The clients of Up work have multiple platforms to pursue business with and this drastically increases their bargaining power................

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