This case describes the barriers to malaria rapid diagnostic tests in Zambia and emphasizes the importance of understanding the end-user in moving product adoption. Rapid diagnostic tests (RDTs) have a simple, easy-to-use tools that provide a relatively safe and inexpensive way to confirm the diagnosis of malaria. In addition to ensuring that the febrile disease patients properly diagnosed and treated, confirming the diagnosis of malaria has broader public health benefits, including the promotion of the efficient use of scarce medicines, malaria prevention and enhanced resistance to first-line treatment for malaria. However, despite the obvious potential benefits of BDT, many doctors in Zambia do not use them, or simply ignore the results. Why they do not trust these tools and what can be done to improve the adoption? Various barriers to adoption and ways of overcoming these problems are studied, with broad implications for the introduction of technology and health policy. Particular emphasis is placed on the role of behavioral preferences.
Order: http://hbr.org/search/911007-PDF-ENG
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by Nava Ashraf, Natalie Kindred Source: Harvard Business School 31 pages. Publication Date: January 14, 2011. Prod. #: 911007-PDF-ENG
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