In August 1995, the company Upjohn and Pharmacia AB announced a "merger of equals." This case provides background information on the industry, the position of Upjohn, Upjohn and rationale for the proposed merger. "Hide
by Krishna G. Palepu, Amy P. Hutton Source: Harvard Business School 31 pages. Publication Date: October 21, 1996. Prod. #: 197034-PDF-ENG