Both universities and companies engaged in the same comprehensive dynamic process of innovation. All researchers are conducting a combination of the three Fs of fame, wealth and freedom regardless of whether they are academic or corporate. This is a different alignment of incentives and constraints that cause academic researchers to have a comparative advantage in some kinds of innovations and those in commercial R & D, to have a comparative advantage in other types of innovation. This leads to the division of labor, innovation and creates opportunities for gains to be made from trading technology. Technology transfer offices have been created to improve this trade flows between university research and industry through the patenting and marketing of research in universities and promote the use of university technology startups. This article examines the case of technology transfer. Patenting university degree is still very small compared with the industry, and technology transfer income is still very low compared with the budgets of the research university. Although the university technology transfer growing rapidly, policy foundations and marketing models on which it is based must be further developed to better meet the basic economic realities of the dynamic process of innovation, they are designed to promote. "Hide
by Gregory Graff, Amir Heiman, David Zilberman Source: California Management Review 30 pages. Publication Date: 01 Oct 2002. Prod. #: CMR243-PDF-ENG