Universal Print Systems Limited, settled in Southern India, provides self-adhesive label printing for such end-user businesses as the passenger car and alcoholic beverages industries. 80 per cent of its own clients are located in Southern India, although larger marketplaces exist in Northern and Western India.
Because of the low capacity utilization of the company's, management is contemplating its operations strategy options, including aggressively pursuing business in Southern India, enlarging to Northern and/or Western India, sourcing on-line orders and digital printing, or exporting. Management is uncertain of the finest option to pursue. Sivakumar Alur is affiliated with T.A. Pai Management Institute.
PUBLICATION DATE: December 21, 2015 PRODUCT #: W15599-HCB-ENG
Universal Print Systems Limited Exploring Operations Strategy Options Case Study Solution
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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