Under the direction of Robert F. McDermott, USAA has been converted from the property and casualty insurance company with $ 200 million in assets at the end of 1960 to 11 billion financial services empire in 1988. The case illustrates the importance of having a general manager drive a vision of how computer and communication technologies can be used in the organization. As a result of the vision McDermott and his strong support for the planning of information services, USAA has one of the most technologically complex operations in the insurance business. Describes a number of new initiatives that are put into effect and can be used to discuss the challenges faced by USAA use these initiatives to enhance the competitive advantage that its technology base has given them in the past. Also includes a mission for the Department of Information Services. "Hide
by Michael R. Vitale, Joyce J. Elam, John EP Morrison Source: Harvard Business School 20 pages. Publication Date: March 2, 1988. Prod. #: 188102-PDF-ENG
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