United Learning (A) Case Solution
This case is first in a series. The company in the case is a leader in K12 supplementary teaching material market. In January 2001, United Learning understood that sales for one of its main products, a substance and prevention system, were quickly deteriorating because the plan wasn't mentioned on a recently published U.S. Department of Education list of recommended products.
United Learning must choose which actions to take: focus on its other informative products or recover sales --which are also endangered by changes in the regulatory environment.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: January 01, 2004
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