The United Daily News Group, a leader in Taiwan's media, faces the imminent demise of the country's newspaper business. The creator's grandson took over as the chair of the company just four years earlier, during a time when an increasing variety of readers were turning to the Internet for their news.
Looking ahead, he must keep up the organization’s future development while understanding that the work of running conventional papers may no longer be lucrative. He must gauge the company’s strengths, integrate the resources of the group, enhance news content, introduce digital media and, in the process, make a fresh business model. He wonders the best way to best begin the integration of resources and which media innovations he should introduce.
United Daily News Group (B) UDN.com - What Happened Case study Solution
PUBLICATION DATE: July 30, 2015 PRODUCT #: W15329-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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