The case, establish within the European organization of a giant transnational breakfast foods business, describes a launch choice for a new cereal merchandise. As the case evolves, the choice has important strategic and organizational implications for Lora Brill, European VP. The case focuses notably on two significant decisions facing Brill: be introduced in a coordinated fashion Europewide and Should Healthy Berry Crunch become the company's first Eurobrand? And, from an organizational standpoint, should she create her Eurobrand notion that is proposed to be implemented by Eurobrand Teams?
United Cereal Lora Brill's Eurobrand Challenge Case Study Solution
PUBLICATION DATE: March 07, 2011 PRODUCT #: 4269-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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