Union Corrugating Co. (B) Case Solution
Lauri Union, president of the company revolutionized the business of her family into a large enterprise. This case focuses on this transformation and additionally considers the management construction she put in place so that she could efficiently run the Fayetteville, N.C.-based company from her house in Boston.
In 2003, the firm is facing numerous risks that are competitive, and Union is wondering how best to address these hazards, while also seeking a greater equilibrium in her life between family and work.
PUBLICATION DATE: November 03, 2003
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP