Lauri Union graduates from Harvard Business School and takes on her family's corrugated steel roofing and siding production company, which her mother had recently run. Industry is mature, low barriers to competitors, and the company over 50 years and works poorly. This case details the efforts of the Union to turn the company around by changing the management team to help increase sales, optimize performance, improve customer service and employee morale, and to resist the culture of low expectations and performance.A rewritten version of the previous case. "Hide
by Paul W. Marshall, Julia D. Stevens Source: Harvard Business School 16 pages. Publication Date: October 28, 2002. Prod. #: 803065-PDF-ENG
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