In late 2009 Toyota became the topic of media and U.S. government examination after multiple deaths and injuries were attributed to accidents resulting from the accidental and unrestrained speeding up of its cars. Even with Toyota's intended recall of 4.2 million vehicles for floor mats that may possibly jam the accelerator pedal and an afterward recall to augment the space connecting the gas pedal and the ground, the business insisted there was no inherent defect and defended itself against media reports and regulatory statements that said otherwise.
As the crisis escalated, Toyota was further criticized for its unwillingness to share information from its data recorders about possible difficulties with electronic throttle controls and tacky accelerator pedals, along with about braking issues with Prius. By the occasion Toyota Motor Company president Akio Toyoda expressed regret in his indication to the U.S. Congress, Toyota's stock price had decreased, in just over a month, by 20 percent-a $35 billion loss of market value.
Unintended Acceleration Toyota's Recall Crisis Case Study Solution
PUBLICATION DATE: January 01, 2012 PRODUCT #: KEL598-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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