The case records Unilever's journey to revitalize Lipton brand through sourcing all its tea from Rainforest Alliance Certified (TM) farms. It provides a framework for discussions across the challenges of aligning supply chains behind the repositioning of a high-value brand as sustainable. Additionally, it investigates the business case for sustainable sourcing of agricultural raw materials and raises questions on the potential to improve the economic health of the entire supply chain.
Learning objectives: Understand the company case for major brands to convert to sustainable sourcing. Comprehend the challenges of aligning providers behind an important market transformation effort. Illustrate of adjusting to a changing business circumstance, the dilemmas while remaining on course with long term objectives. Shift the traditional perception of business responsibility in pushing forward the plan for action on sustainable agriculture and other "mega-issues."
UNILEVER TEA (A) REVITALIZING LIPTON'S SUPPLY CHAIN Case Study Solution
PUBLICATION DATE: September 15, 2011 PRODUCT #: IMD556-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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