IMD-3-2085 © 2009
Malnight, Thomas W.; Van der Graaf, Kees; Keys, Tracey
The C-case and video is an interview along with Kees van der Graaf. He discusses the group's go back to the office following the marketplace dive and how a transformation strategy was chosen and carried out. Knowing goals: Each action in this case and video series constructs on the previous one, presenting brand-new difficulties, conversation points and knowing.
Individuals found in the A-case by checking out the obstacles of intricacy dealing with Unilever Ice Cream, and can have beneficial conversations around the reasons for intricacy, the effect of intricacy on business and the difficulties in lowering intricacy. These conversations and concerns can be straight away relevant to comparable obstacles facing their own jobs. As the individuals carry on in the journey with subsequent cases and video footage, they have the ability to check out how the business effectively dealt with intricacy, the management and organizational difficulties it dealt with in doing so and how these were eliminated.
Unilever Ice Cream Europe (C) Winning Back At The Office Case Study Solution
Subjects: Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-Win Battles; Execution
Settings: Europe: Food; Ice cream; €14 billion (Unilever overall); €2.5 billion (Unilever Ice Cream Europe); 2001 – 2003
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