IMD-3-2082 © 2009
Malnight, Thomas W.; Van der Graaf, Kees; Keys, Tracey
In 2001 the earnings and market share of the Unilever Ice Cream Europe (ICE) company were under pressure. Kees van der Graaf, selected in 2001 to head the Unilever Ice Cream and Frozen Foods job in Europe (ICFE), dealt with the difficulty of repairing the job which indicated reinventing the business's position in this market. From this opening in the A-case, the 5 part case and video series intends to bring individuals on the 2 year journey which Unilever Ice Cream carried out to attend to the challenges of complexity and effectively enhance both development and earnings.
Individuals start in the A-case by checking out the challenges of complexity dealing with Unilever Ice Cream, and can have beneficial conversations around the causes of complexity, the effect of complexity on the company and the challenges in lowering complexity. These conversations and problems can be straight relevant to comparable challenges facing their own jobs.
Unilever Ice Cream Europe (A) Taking On The Challenges Of Complexity Case Study Solution
Subjects: Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-Win Battles; Execution
Settings: Europe; Food; ice cream; Euro 14 billion (Unilever overall); Euro 2.5 billion (Unilever Ice Cream Europe); 2001 -- 2003
Related Case Solutions & Analyses:
Experiments in Public Procurement: Italy Buys in Bulk Sequel
Health Care & the Isolated Poor in the Lower Rio Grande Valley: The Quest to Make a Lasting Change
Managing Cash: What a Difference the Days Make
Eric Wood (A)
Philip Morris Companies Inc. (A)
Zenglibao: An Internet Money Market Fund Run by Tianhong Asset Management Co., Ltd.
Bank of America Analysis
Blue Ocean Finance: The Evolution of Corporate Treasury Operations in the 21st Century
Landmark Facility Solutions
THE GOALS OF INVESTMNET BANKS UNDER IPO PROCESS
