Unilever Canada: Redefining the AXE Brand Case Solution
Sales development had actually slowed over the previous 3 years, and the AXE group questioned whether the brand's present texting still resonated with customers. The previous year, Unilever's worldwide customer insights group had actually performed substantial research study to much better comprehend the AXE customer.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: December 23, 2016
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