Presents an introduction to the methods for understanding user needs in product development. Describes a number of methods, including the use of focus groups, interviews, questionnaires, Kano method, which analyzes the user value of the product matrix, OFD, etc. Provides a "how to" product for developers, and includes theory and practical examples. "Hide
by Marco Iansiti, Ellen Stein Source: Harvard Business School 20 pages. Publication Date: January 30, 1995. Prod. #: 695051-PDF-ENG
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