Understanding Buyer Choice/Rejection/Experience Processes for Complex Services: The Example of Montessori Private Schools Harvard Case Solution & Analysis

This note establishes an extensive brand-new set of principles to comprehend purchasing processes of moms and dads picking amongst complex academic services utilizing the example of Montessori independent schools.

PUBLICATION DATE: February 22, 2010 PRODUCT #: 910A02-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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