Understanding Buyer Choice/Rejection/Experience Processes for Complex High-Technology Consumer Products: The Example of Notebook Computers Harvard Case Solution & Analysis

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This note establishes an extensive brand-new set of principles to comprehend purchaser behavior for complex high technology consumer products utilizing the example of laptop.

PUBLICATION DATE: February 22, 2010 PRODUCT #: 910A04-HCB-ENG

Understanding Buyer ChoiceRejectionExperience Processes for Complex High-Technology Consumer Products The Example of Notebook Computers Case Study Solution

This is just an excerpt. This case is about SALES & MARKETING

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