Understanding Buyer ChoiceRejectionExperience Processes for Complex Business-to-Business High-Technology ProductService Bundles: The Example of Nuclear Power Plants Harvard Case Solution & Analysis

Home >> Ivey Case Solutions >> Understanding Buyer ChoiceRejectionExperience Processes for Complex Business-to-Business High-Technology ProductService Bundles: The Example of Nuclear Power Plants

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This note develops a comprehensive new conceptualization of the complex processes that accompany large scale high-tech product / service bundles for example, nuclear power plants. "Hide
by Roger A. More Source: Richard Ivey School of Business Foundation 9 pages. Publication Date: February 22, 2010. Prod. # 910A03-PDF-ENG

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