For many companies, brands associated with their products and / or services are their most valuable assets, and hence a lot of attention paid to the management of the design, communication, education, and protection. This note is intended to provide an understanding of brand management strategies companies use to create, maintain and use their own brands. "Hide
by Anat Keinan, Jill Avery Source: Harvard Business School 8 pages. Publication Date: November 26, 2008. Prod. #: 509041-PDF-ENG
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