Understanding Brands, Module Note Harvard Case Solution & Analysis

For many companies, the brands associated with their products or services are their most valuable assets, and, hence, much management attention is given to communicating, designing, nurturing, and defending them.

This note is planned to provide a perception of brand management policy companies use to construct, sustain, and leverage their brands.

PUBLICATION DATE: November 15, 2008 PRODUCT #: BH303-HCB-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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