Knowing the rules of business is a necessary condition for success. On the other hand, carefully and selectively breaking the rules is often a way to control than low margin intensely competitive arena, especially at a time when technological innovation is limited and the industry tends to consolidate. Based on its practical know-how and extensive research in the future business model, the authors call for a more dialectical thinking in management. Their "strategy of breaking the rules creator" of the process is a combination of consulting and testing tools of venture capital, and provides a new approach to the systematic violation of rules and thus competitive advantage. "Hide
by Dodo Zu Knyphausen-Aufsess, Nils Bickhoff, Thomas Bieger Source: Business Horizons 9 pages. Publication Date: September 15, 2006. Prod. #: BH206-PDF-ENG
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