Under Armour and the Sports Apparel and Footwear Industry in 2008 Case Solution
Abstract:
The case explains how creator Kevin Slab developed a really effective sports apparel business in the United States to take on the similarity giants Nike and Adidas. It evaluates business design of Under Armour, its growth beyond apparel into sports shoes, where Nike and Adidas are far more concentrated, and past the United States market where its brand name acknowledgment is not developed. It asks why the stock cost is down despite the business's exceptional outcomes.
Pedagogical Goals:
The case research studies the method of a specific niche company/upstart and its tactical choices as it endeavors closer to the marketplaces controlled by recognized giants. It enables review of the earnings and power characteristics in the supply chain, the various methods of contending in an industry, the structure of proficiencies and resources to grow business, and the procedure of picking amongst alternative method choices.
This is just an excerpt. This case is about Strategy
published: 29 Mar 2011
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