Roger Martin interviews best-selling author Malcolm Gladwell about his latest book, Emissions: The Story of Success (Little, Brown and Company, 2008), and believes that success is much more complex than we think. Gladwell explains that if we want to understand why some people thrive and others do not, we have to spend most of our time looking for man - in things like their family, their home, even their birth date. Along the way it deals with deficiencies that turn into advantages, powerful learning strategy to compensate for their weaknesses., And why only 30 percent of any outcome can be related to general intelligence "Hide
by Roger Martin, Malcolm Gladwell Source: Rotman School of Management 4 pages. Publication Date: April 1, 2009. Prod. #: ROT085-PDF-ENG
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