Unaxis storage subsidiary of large European high-tech companies, is faced with a difficult choice. Since most of its customer base in Asia, the management should think of a solution for the production of certain products in Asia and creating some of the costs. However, the company wants to retain control over the supply chain and intellectual property. "Hide
by Ralph W. Seifert, Carlos Cordon, Henrik Ekelund Source: IMD 11 pages. Publication Date: July 14, 2006. Prod. #: IMD417-PDF-ENG