URM was exceptional as it supplied both matchmaking and wedding planning services. URM depended on developing affiliations with suppliers of wedding products and services. These affiliations hadn't grown according to expectations.
By early 2013, the creator considered that expansion was essential for URM. He'd arrived at three choices for growth: growth online with a new portal site, setting up a franchise chain of bricks and mortar union centers / agencies and expansion of the affiliate plan of URM to attract more customers. His predicament was whether to pursue all these strategies simultaneously or one at a time. SivakumarAlur and Sulagna Mukherjee are affiliated with TA Pai Management Institute.
UltraRichMatch.com Online Matrimony in India Case Study Solution
PUBLICATION DATE: September 24, 2014 PRODUCT #: W14471-HCB-ENG
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