Five case UFIDA series is about the largest supplier of China's management / ERP software, its 20-year evolution and current strategic objectives. (A) is the cornerstone of a case series. He introduces the company's history, strategic turning points, the current position of the market and competition. This is a separate case that may be used in the strategy of the course. It can also be used to determine the interaction between strategic competitors in the industry. In this situation, the following classes will be devoted to Kingdee and Beyondsoft cases. This can be paired with UFIDA (B) case, to add emphasis on the people and their values. It can be used for accounting and control, together with UFIDA (C) case to illustrate the evolution of planning and budgeting. It can be used to finance, of course, accompanied by UFIDA (D) case, which emphasizes the importance of financial and capital markets in a growing company. Finally, it can be used in an international course with UFIDA (E) case, to focus on specific international issues of expansion of Chinese firms. "Hide
on F. Warren McFarlan, Ben Young, E. Chen Source: Tsinghua University 38 pages. Publication Date: January 3, 2011. Prod. #: TU0007-PDF-ENG
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