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Return on investment
As business extends, profit increases and the production enhances; resulting in a greater return on capital investment. It is an opportunity for the companies to work more efficiently for their future development. (Business Opportunities in the International Markets, 2016)
Higher Standards of Living across the Globe
Marketers experience different lifestyles of the consumer, which is beneficial for them in producing a variety of products. The premium quality of the product is possible because of globalization, as one organization can produce several products according to the customers’ requirements.
Access to New Markets
By entering new markets of the world; companies can observe market trends. International Professional Employer Organizations (PEOs) also makes this possible to work easily and efficiently. (Unknown, Globalization Benefits and Challenges, 2020)
Conclusion
Global marketing has some advantages and disadvantages. Challenges can be taken as opportunities to enter into the global market. Global marketing has a wider scope as compared to the local or domestic markets. It allows you to make a brand image worldwide. Creating and maintaining better relations from the international market is also possible by operating around the globe. It gives a boost to the new different ideas. Global marketing has different responses from the customers of different countries. Some legal or political issues also contribute to the major challenges for the companies’ expansion. However, it has many challenges and problems like different consumer needs, tastes, habits, culture but effective marketing strategies and decision making will lead towards the world’s leading brands. Thus, promoting business in the globe is one side an advantage, but another side a disadvantage.................................
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