As the ride-sharing program, Uber, expands into China, it is faced by government regulatory concerns and local opposition, while also encountering chances aided by local collaborators and created with a fast growing emerging market.
Uberendeavours to take the lead in the marketplace, but, as the beginner, it requires to make many decisions. The case study emphasizes the online chauffeuring market and also the challenges confronting Uber in China.
As pupils attempt to develop a possible strategy for Uber to succeed, they are going to review the strategies that both Uber and its own competitors have embraced and Uber's service offering. The case also investigates challenges and other opportunities as the firm works with local companies and government replies toward the business sector that is new that Uber confronts.
Uber Managing a Ride in China Case Study Solution
PUBLICATION DATE: September 21, 2015 PRODUCT #: W15425-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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