In last phase of Oct 2009, the U.S. Preventive Services Task Force, a separate panel of basic care experts, was developing release of their guidelines for the utilization of screening mammograms, which were given to women in effort to detect signs of breast cancer at a treatable stage.
The new guidelines, based on evaluations and rigorous scientific research, now recommended routine screening beginning at age 50 rather than at age 40. The challenge the USPSTF faced was in the press and that this shift in the recommended starting age was likely to start major disagreement among medical professionals.
PUBLICATION DATE: March 13, 2014 PRODUCT #: W14040-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION