U-Haul: Reputation Management Case Solution
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: October 31, 2016
In 2014, U-Haul International Ltd. (U-Haul) was the greatest North American business in diy moving and storage. A family-controlled however publicly-traded company, U-Haul's business efficiency was really strong. Such a program detailing the murder may develop brand-new obstacles for U-Haul's reputation. How should the business react to this prepared tv episode? How much of the past still impacted U-Haul's reputation, and how much of the reputation still impacted U-Haul's partnerships with staff members, financiers, clients, and providers?
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