Two Ways to Fly South: Lan Airlines and Southwest Airlines Harvard Case Solution & Analysis

Looks at the different business models of two very successful and profitable airlines: Chilean-based LAN Airlines and US-based Southwest Airlines. LAN Airlines holds a hub-spoke international full-service model, where the passenger and cargo operations with a high degree of integration. Southwest, on the other hand, is set to point-to-point, low-fare, service "frill" with homogeneous fleet. Designed for the course for the development of business models.
Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Ramon Casadesus - Masanell, Tarun Khanna, Jordan Mitchell, Jorge Tarzijan Source: Harvard Business School 26 pages. Publication Date: November 22, 2006. Prod. #: 707414-PDF-ENG

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