TV Guide, the most profitable and the largest country store, attempted entry into the world of electronic publishing. TV Guide The strategy is to transform the content of the magazine in a central database that can be accessed by new companies, both on the screen of the programming guide for television and internet services and advanced Internet applications developers. The case covers the faces of television guide in every business and the problems he foresaw, trying to cope with such disparate businesses under one umbrella. "Hide
by Jeffrey F. Rayport, Stephen M. Salzinger Source: Harvard Business School 25 pages. Publication Date: January 16, 1995. Prod. #: 395032-PDF-ENG
Related Case Solutions & Analyses:
China’s Environmental Challenge
Starbucks: Delivering Customer Service
Databank in Africa
Crisis at the Mill: Weaving an Indian Turnaround – Alvarez & Marsal Award winner Prize Winner
How To Tell A Story (A)
Using Social Media to Save Lives: HelpVinayAndSameer.org
Fox Entertainment President, Kevin Reilly
Levi Strauss & Co. (D)
Startup Capital Ventures in China
Acetate Department
