The owner of Tutti Matti, a new restaurant specializing in authentic Tuscan cuisine, is open for only four months before the Severe Acute Respiratory Syndrome (SARS) in Toronto, Canada. Tutti Matti were successful first six months, and at the beginning of the performance was encouraging. However, to continue the success of the restaurant and added to overcome the problems created by SARS, strong and creative marketing plan was needed.
This is part of a set of cases Ivey and technical notes written for the introductory-level courses. "Hide
by Elizabeth M. Grasby, Ian da Silva Source: Richard Ivey School of Business Foundation 17 pages. Publication Date: January 19, 2007. Prod. # 907A04-PDF-ENG
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