Basic telecom services in India from the Government service as a natural monopoly for many years have seen dramatic changes in the conditions of competition, the services offered and the technology used. This case emphasizes the technology, marketing and financial strategies adopted by Bharti Airtel, a leading private service telecommunications provider in India.
While Bharti has succeeded in carving a niche for itself in the proposed fixed line services, the case highlights the need for agility Bharti, as opposed to competition, cash-rich government operators and strong emergence of mobile services and related technologies. The case can also be used to study the evolving Indian telecom rules and consequences of the transition from monopoly to perfect competition basic telecommunications services in emerging markets. Government monopoly, business strategy, telecommunications services, fixed line services, telecommunications regulations, market penetration "Hide
by Varadharajan Sridhar, Amit Malik Source: University of Hong Kong, 26 pages. Publication Date: November 15, 2007. Prod. #: HKU674-PDF-ENG
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